1. Experience
2. Trust
3. Familiarity / Brand
4. On Time
5. Friendly
6. 24 Hour Service
7. Family owned
8. Phones answered
9. Licensed and insurance
10.    Accept all payment types
11.    Honest
12.    Stand behind work
13.    Work quality
14.    Authorized servicer
15.    Good reviews
16.    Inventory on trucks
17.    New trucks
18.    Uniformed employees
19.    Neat & clean
20.    Knowledgeable
21.    Carry quality brands
22.    Quick response
23.    Professional
24.    Latest tools
25.    Latest products
1. Competitive pricing
2. Computer dispatched
3. Can repair many brands
4. Service what we sell
5. Large fleet
6. Large service area
7. Suppliers refer us
8. Authorized dealer
9. Other services referral
10.    Reputation
11.    Flexible
12.    Warranty work
13.    No hidden costs
14.    Ongoing training
15.    Work in Detroit
16.    Discount for maintenance customers
17.    Offer maintenance agreements
18.    Large install area
19.    Offer variety of services
20.    Equipment tracking
21.    Proactive service
22.    Employee attitude
23.    Capable to work on scientific refrigeration
24.    Background checked
25.    TSA approved
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1. Pro partner / customer care dealer
2. Longevity (years in business)
3. Hands on owner
4. Good corporate citizen
5. Promotes from within
6. Low employee turnover
7. Apprentice program
8. Retirement program
9. On the job training
10.    Non-union
11.    Premium wages
12.    Insurance – low insurance premiums to employees
13.    Tuition reimbursement
14.    Tool allowance
15.    Per diem
16.    Provide uniforms
17.    Profit sharing
18.    Employee events
19.    Overtime
20.    Dependable hour
21.    Paid time off
22.    Dental vision insurance 
23.    Bonuses
24.    Cell phone
25.    401k Match
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1. Learn Refrigeration
2. Take home trucks
3. Growing company
4. Open door communication
5. Accommodating for life
6. Work with variety of customers
7. Bi annual review
8. Performance based pay
9. In house tech support
10.    Field experience office staff
11.    Supply specialty tools
12.    Updated office
13.    Secure industry
14.    Respectable career
15.    Manufacture training
16.    Timely service
17.    Parts availability
18.    Loyal to customer and employees’ vendors
19.    Paid weekly
20.    Tool financing
21.    Family atmosphere
22.    Up to date on technology
23.    Support and backup
24.    9-week rotation for on call
Always striving to improve